Turn in-game challenges into skill certifications
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GameIn
Business Opportunity:
Increase the number of young Xbox players aged 13-24. Currently, only 28% of this group are Xbox users, presenting a significant opportunity to connect with the next generation of gamers.
Consumer Problem:
28% of
Xbox users are between 13-24 years.
13-17 yrs completely depend on parents for gaming needs
18-24 yrs depend on part-time/full-time jobs
for their gaming needs
What parents think about gaming?
What do employers think about gaming?
Waste of time. An unproductive activity
Research:
Gamers bring improved critical thinking, creativity, emotional intelligence and complex problem-solving to the table. Games even teach players how to communicate feedback effectively.
These soft skills are hard to find and even harder to train. 43% of employers say it is more difficult to teach the soft skills they’re looking for.
Insight:
Gaming builds real-world skills like strategy, teamwork, and adaptability. But in a world that still worships degrees over skill, those talents are too often ignored.
Strategy:
If gaming develops critical skills that employers value, let's validate and certify them.
Execution:
Partner with the best-selling video game of all time, having sold over 300 million copies and maintaining nearly 170 million monthly active users as of 2024 - Minecraft
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GameIn, a custom Minecraft server created for skill certification with Xbox.
How it works?
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Skill-Based Challenges: The GameIn server will offer individual and team-based challenges to test players' abilities.
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Expert-Designed Assessments: LinkedIn experts will help craft challenges that accurately measure real-world skills.
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Credible Recognition: These challenges will serve as legitimate proof of competencies beyond gaming.
What will the user earn?
A LinkedIn certification of the respective skill just like any other certification earned on LinkedIn
With the only difference is that they earned it through gaming
What next?
The world's first job fair in a game
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Virtual Job Fair: Employers set up dedicated rooms to showcase openings.
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Skill-Based Shortlisting: Candidates with certifications are shortlisted based on employer needs.
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In-Game Interviews: Conducted via Minecraft voice chat, with select video interviews streamed on Twitch.
What's in it for them?
Gamers
Enhanced Resumes: Players can formally list gaming on their resumes.
Employers
Career Credibility: Employers receive verified, trustworthy evidence of a candidate's abilities
Parents
Shift in Parental Perception: Reframe gaming as a serious, skill-building activity