X World Heart Day
Changing every chef’s go-to line from “add salt to taste” to “add salt to health".
Excessive salt consumption fuels heart disease. Yet it finds its way into almost every meal, sometimes three times a day.
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Consumer Truth: Salt is the only ingredient we don’t measure with a spoon. We measure it with our tongue, which is why it often slips past our limits without us noticing.
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Idea: To reshape this habit, we partnered with India's most celebrated chef and changed his iconic phrase from "add salt to taste" to "add salt to health," turning a simple recipe tweak into a nationwide conversation on heart health.
Video Description: India's most famous chef, Sanjeev Kapoor, changed his iconic line of "add salt to taste" to "add salt to health publicly.